Asana协作办公软件标志标志

The making of a Silicon Valley icon: how we gave Asana true personality
When Asana was set up by Dustin Moskovitz (co-founder of Facebook and inventor of the ‘like’ button) and Justin Rosenstein (fellow Facebooker and ex-Googler), it was never going to be an ordinary Silicon Valley start-up. It started out providing shared task lists and bug trackers but grew into a collaboration software company with cult status. Its thousands of customers couldn’t imagine using any other app. It was a great product and a great firm with plenty of personality, but its branding didn’t convey that.