Optimizely测式平台标志标志

A fluid digital presence for the leading experimentation platform
Optimizely empowers businesses to radically improve the performance of their digital experiences through real-time experimentation. We partnered closely with the Optimizely team to propel the organisation faster and further forward with a bold new brand identity and website.

With its roster of heavyweight clients rapidly expanding, Optimizely’s leadership sought to leave its startup-status brand behind and create an identity that mirrored what it had become: an enterprise-grade partner trusted by such world-renowned businesses as airlines, retail giants and financial institutions.