WAGGGS世界女童军和女童军协会标志

For over a hundred years, the Girl Guides and Girl Scouts has been the only global volunteer-led movement dedicated to any and every girl. In 146 countries, across cultural, religious, social and ethnic diversity, the Movement empowers ten million girls and young women to be the best they can be. The World Association of Girl Guides and Girl Scouts (WAGGGS), is its central body.

After partnering with the movement to strategically review and define its purpose and value proposition, we began work on a new brand system that would better reflect the breadth and energy of the girls’ groups they existed to support.