Briight糖尿病管理软件标志标志

Meet Briight. The smarter approach to diabetes management.
Founded in 1897, Becton Dickinson entered the diabetes sector in 1924 and invented the first sterile disposable needle in 1950. Today, 30 million diabetics depend on this medical tech giant for their daily dose of insulin.

Having identified the opportunity to fulfill the needs of today’s Type 1 and Type 2 diabetics, Becton Dickinson asked us to partner with them to create a direct and effective relationship between brand and patient. To achieve this, we created the naming and branding for ‘a diabetes assistant’ app, as well as a social campaign to resonate with the life experiences of patients — all in the service of creating a smarter, simpler approach to diabetes management.