Womens Tennis Association网球协会标志

The Women’s Tennis Association is the governing body for women’s professional tennis. When the organization relaunched as a brand identity independent of its sponsors, we designed a logo that puts the emphasis squarely on the name.

The new identity is straightforward while also incorporating references to the sport: the oval shape of the mark alludes to both the imprint a tennis ball leaves on the court and the shape of a racquet.