US Open 美国网球公开赛标志

On the occasion of the 50th anniversary of the US Open, the US Tennis Association decided to reinvent its visual identity. The mark is an evolution of the core concept of a flaming ball, distilled to its essence to work as a simple icon. The modern symbol is paired with an italic, lowercase sans-serif typography.

在美国网球公开赛50周年之际，美国网球协会决定重塑其视觉形象。标志是由一个燃烧的网球的核心概念所演变，并由此精炼到其本质，最终作为一个简单的图标使用。标志使用了一个现代的图形符号与斜体小写非衬线字体组合。


The resulting identity expresses the energy, spirit, and velocity of this fourth and final Grand Slam—the world’s most-attended sporting event. A visual language featuring ribbons, suggesting the movement of the tennis ball, was also created for use on tournament banners, posters, and other collateral.

由此产生的视觉形象表达了这个第四个也是最后一个大满贯赛事的能量、精神和速度，这是世界上观众最多的体育赛事。一种以丝带为特色的视觉语言，暗示着网球的运动轨迹，也被用于比赛横幅，海报和其他衍生品的应用。