Heineken，全称Heineken Brouwerijen，中文译名为喜力(台译为“海尼根”)，是一个世界著名的荷兰啤酒品牌，于1864年杰拉德‧阿德里安‧海尼根（Gerard Adriaan Heineken）于阿姆斯特丹创立。该品牌在世界品牌实验室（World Brand Lab）编制的2006年度《世界品牌500强》排行榜中名列第125位。
喜力在世界65个国家拥有超过130家酿酒厂，聘请约57,557人。长久以来，喜力酿制并销售了超过170种特制、本地性、地区性以至国际顶级的优质啤酒，包括克鲁兹坎波（Cruzcampo），虎牌（Tiger），日维茨（Żywiec），斯达布鲁诺（Starobrno），扎戈尔卡（Zagorka），伯拉莫雷蒂（Birra Moretti），俄科塔（Ochota），墨菲（Murphy’s），星牌（Star），当然还有喜力比尔森（Heineken Pilsener）啤酒。喜力宣称，自从将近150年前生产出了第一桶啤酒，其原始配方从未改变。
喜力全年啤酒生产量为1.218亿美制公升（hectoliters）（约合121.8亿公升，或0.1218亿立方米），是世界第4大啤酒酿造商，排名在英博啤酒（InBev）、SABMiller公司及安豪泽布施公司（Anheuser-Busch）后。喜力的荷兰酿酒厂位于祖特尔乌德（Zoeterwoude）和斯海尔托亨博斯（'s-Hertogenbosch）。最初的酿酒厂设于阿姆斯特丹，已于1988年关闭。建筑物被改装成为博物馆，取名为“喜力体验”（Heineken Experience）。博物馆仍保留喜力酿酒厂的字样，展出喜力啤酒的历史及酿造过程，在展览行程结束处设有一家酒吧，让参观者品尝啤酒。
Heineken International is a Dutch brewing company, founded in 1864 byGerard Adriaan Heineken in Amsterdam. As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 57,557people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger, Żywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken Pilsener. Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago.
With an annual beer production of 121.8 million hectoliters, Heineken ranks as the fourth largest brewery in the world after InBev, SABMiller, and Anheuser-Busch. Heineken's Dutch breweries are located in Zoeterwoude and 's-Hertogenbosch. The original brewery in Amsterdam, closed in 1988, is preserved as a museum called Heineken Experience. Heineken brewery
Former Heineken brewery in Amsterdam, now the Heineken Experience The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam. In 1874 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij, and opened a second brewery in Rotterdam in 1874. In 1886 Dr. H. Elion, a pupil of the French chemist Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer. In 1887 Heineken switched to the use of bottom-fermenting yeast.
The founder's son, Henry Pierre Heineken, managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production. Henry Pierre's son, Alfred Henry "Freddy" Heineken, started working at the company in 1940, and 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken's continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002.
After World War I, the company aimed more and more on export. Three days after Prohibition ended in the United States, the first Heineken shipment landed as the first legal shipment of beer. From that day on, Heineken has remained one of the most successful imported beer brands in the United States.
Purchasing breweries
During this period, Heineken tried to increase its stock price by purchasing competing breweries and closing them down. After World War II, many small breweries were bought or closed, damaging the diverse beer culture of the Netherlands. In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980, and its production moved to Zoeterwoude and Den Bosch.
推荐
缓存：2025-03-31 17:24 2f5185a6b74650ad19cf1a5 刷新
