Funded by government and industry, Meridian Mobility is tasked with making the UK a global centre for Connected & Automated Mobility (CAM). The sector, predicted to be worth £904 billion by 2035, is crowded with players. Meridian, with its generic visual identity and a name shared with scores of organisations - ranging from a recruitment agency to a TV channel - was struggling to be noticed.
A distinct brandmark for a distinct name
We concluded our collaboration by designing a brandmark, distinguished with the confidence and precision which express the movement and innovation inherent in CAM technology. The modular letterforms convey progress and efficiency, highlighting Zenzic’s role as a global catalyst for CAM. The symbol contains a subtle ‘Z’, with the two equal triangle forms representing the mathematical meaning of Zenzic (‘to the power of’).
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